BROWN FORMAN & BWS
THE UNTOUCHABLES

Brown Forman produce, market and distribute fine spirits and wines in Australia. When they managed to get their hands on 3 bottles of extremely rare, premium bourbons from America it was important to them that they didn’t just end up on any old shelf.

Partnering with BWS, Brown Forman wanted to conceive an activation that would create hype around the bourbons and give exclusive access to the right type of buyers.

With my creative director we conceptualised and mood-boarded an event that would give premium bourbon buyers exclusive access to an underground, speakeasy themed auction. While COVID-19 put a pin in the event we went ahead with an online auction instead.

Role –
Art Director: I worked on the conception of the activation and then created an identity for the event, commissioning illustrations of each of the bourbons, and art directing other campaign assets.