CATALYSER

Catalyser are a female-led, socially conscious, Australian tech startup. Their customisable employee giving platform brings seperate social impact activities & reports together in one place, allowing global companies to offer every employee a voice and a deeper connection to their corporate social responsibility programs.

While self selected brand elements from Canva did the job required at the time, the team at Catalyser soon sought out a complete brand refresh including research, strategy and creative.

Working closely with a strategist and Catalyser’s founder & CEO to establish a new brand positioning, my task was then to create a visual identity that brought this to life (while retaining the original logo).

Among other things the brand refresh needed to communicate five core values – Energetic, Responsive, Refreshing, Purposeful and Simple. I then developed brand guidelines that would serve Catalyser into the future.

Visit their website here.